Job Description:
Marketing and Communications Manager - Mass Young Gunners
Position Overview:
The Marketing and Communications Manager for the Mass Young Gunners is responsible for developing and implementing marketing strategies to promote the club, managing social media accounts, creating promotional materials, and overseeing all club communications. This role is crucial for enhancing the club's visibility, engaging the community, and attracting new members and sponsors.
Key Responsibilities:
1) Develop and Execute Marketing Strategies:
Create and implement comprehensive marketing plans to promote the club's programs, events, and initiatives.
Identify target audiences and develop tailored marketing campaigns to engage them.
Monitor and analyze the effectiveness of marketing strategies, adjusting as necessary to achieve goals.
2) Manage Social Media Accounts:
Oversee the club’s social media presence on platforms such as Facebook, Twitter, Instagram, and others.
Create and schedule engaging content to promote club activities, achievements, and events.
Interact with followers, respond to comments and messages, and foster an online community.
3) Create Promotional Materials:
Design and produce promotional materials, including flyers, brochures, banners, and digital content.
Ensure that all materials are consistent with the club's brand and messaging.
Coordinate with external vendors and suppliers for the production of promotional items.
4) Oversee Club Communications:
Manage the club's website, ensuring it is up-to-date and contains relevant information.
Write and distribute newsletters, press releases, and other communications to members, media, and the community.
Maintain an accurate and updated database of club contacts for effective communication.
5) Public Relations:
Build and maintain relationships with local media, community organizations, and sponsors.
Organize and manage media events, press conferences, and promotional activities.
Represent the club at community events and functions to enhance visibility and reputation.
5) Qualifications:
Experience in Marketing and Communications: Proven experience in marketing, communications, or a related field.
Strong Writing and Editing Skills: Excellent writing, editing, and proofreading skills, with attention to detail.
Proficiency in Social Media Management: Experience managing social media accounts and creating engaging content.
Creative and Strategic Thinker: Ability to develop innovative marketing ideas and strategies.
Excellent Communication Skills: Strong verbal and written communication skills, with the ability to convey messages clearly and effectively.
Organizational Skills: Ability to manage multiple projects and meet deadlines.
Proficiency in Design Software: Experience with graphic design tools such as Adobe Creative Suite or Canva is a plus.
Team Player: Ability to work collaboratively with other staff members and volunteers.
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and why they are interested in the Marketing and Communications Manager position to positions.mygunners.com. Please include "Marketing and Communications Manager Application" in the subject line. Applications will be accepted until [deadline].
Get In Touch
Email: admin@mygunners.com
Address : 237 Park Ave, Worcester MA 01609
Mon – Sat 9:00am - 8:00pm
Sunday – CLOSED
